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Arizona Auto Insurance & Crash Law · Citizen Guide 09

Claims Handling & Insurance Bad Faith

Arizona permits insurers to investigate and dispute claims. It does not permit them to use unreasonable investigation, delay, lowballing, misrepresentation or self-interest to deprive an insured of the protection and security the insurance contract was purchased to provide.

Current-law review: Sept. 13, 2026 Noble Rawlings Deese Zilisch Clearwater

Arizona bad faith begins by identifying which insurance relationship is involved

First Party

The insured seeks benefits from the insured's own policy

Examples include UM/UIM, MedPay, collision, comprehensive and other contractual first-party protection.

Third Party

The insurer controls defense or settlement of a liability claim against its insured

The insurer must protect the insured's interests when deciding whether and how to settle the injured person's liability claim.

The duty is the same covenant, but the standards differ. First-party cases focus heavily on reasonable investigation, evaluation and payment. Third-party failure-to-settle cases focus on whether the insurer gave equal consideration to the insured's exposure.

Noble establishes Arizona's first-party bad-faith tort

Arizona recognizes a legal duty implied in the insurance contract that the insurer must act in good faith when dealing with its insured's claim.

Objective Component No reasonable basis

Did the insurer lack a reasonable basis for denying, delaying, failing to process or failing to pay the claim?

Subjective Component Knowledge or reckless disregard

Did the insurer know, or recklessly disregard, that there was no reasonable basis for its conduct?

The objective question: would a reasonable insurer under the circumstances have denied, delayed or processed the claim in the same manner?
Bad faith is not mere negligence. A mistake, misplaced document or incorrect judgment does not automatically establish the tort. Arizona requires the additional mental-state component.

Rawlings explains what the insured actually purchased

Insurance is not merely a promise that money may someday be paid after a lawsuit. The insured purchases protection against calamity and the security of knowing the insurer will deal fairly with the insured when the loss occurs.

Protection

The policy transfers specified financial risk away from the insured.

Security

The insurance relationship is intended to protect the insured at the time the insured is economically vulnerable.

Fair treatment

The insurer may not deliberately impair the benefits and security created by the insurance relationship.

Rawlings: an insurer may breach the implied covenant even when it eventually performs an express promise in the contract.

Arizona therefore does not reduce bad faith to a single question: “Was the check ultimately paid?”

Deese separates breach of contract from breach of the insurance relationship

Deese v. State Farm involved an automobile MedPay claim and allegedly unreasonable claims-handling practices.

Deese's rule: breach of an express provision of the policy is not a universal prerequisite to an Arizona bad-faith action.

Payment dispute

If the sole bad-faith theory is that benefits were wrongfully withheld, whether those benefits were actually owed may be essential to the claim.

Handling dispute

If the theory concerns an unreasonable claims practice independent of whether a particular bill ultimately proved payable, the implied covenant can present a separate issue.

Do not turn Deese into “coverage never matters.” The correct question is whether the alleged contractual breach is an essential ingredient of the specific bad-faith theory being asserted.

“Fairly debatable” is not a license for unreasonable claim handling

Zilisch is the principal modern Arizona automobile case on this point.

An insurer may investigate and contest a claim whose value or coverage is reasonably debatable. But fair debatability does not make everything that occurs during the investigation irrelevant.

Investigate promptly

Obtain the material evidence needed to make an informed coverage or valuation decision.

Evaluate reasonably

Consider the evidence fairly rather than constructing artificial reasons to minimize the claim.

Pay legitimate claims promptly

Debatability does not justify indefinite delay after the material facts have become sufficiently clear.

Avoid needless adversarial obstacles

The insured should not be forced through unnecessary procedural hoops merely to obtain contractual protection.

Zilisch rejects a threshold safe-harbor theory. A carrier cannot simply point to a debatable valuation and make an unreasonable investigation, deliberate delay or improper claims practice disappear.

A claims file should show how the decision was reached

When handling becomes disputed, chronology and decision-making matter.

Claim activity Questions to ask
Claim acknowledgment When was the loss reported? When did the insurer respond?
Investigation What evidence was obtained? What material evidence was ignored?
Medical evaluation Were medical opinions fairly considered or selectively discounted?
Claim valuation What evidence supports the value assigned to the claim?
Coverage analysis What policy language and facts actually support the carrier's position?
Delay What remained legitimately unresolved during each period of delay?
Settlement authority Was internal authority consistent with the insurer's external offers?
Communications Were requests answered accurately, promptly and completely?

A.R.S. §20-461 regulates unfair claims practices—but does not itself create a private lawsuit

Section 20-461 identifies conduct Arizona's insurance regulator may treat as unfair claim settlement practices when performed with sufficient frequency to indicate a general business practice.

Misrepresentation

Misrepresenting pertinent facts or policy provisions relating to coverage at issue.

Communication

Failing to acknowledge and act reasonably and promptly upon claim communications.

Investigation

Failing to maintain reasonable investigation standards or refusing payment without reasonable investigation.

Coverage decisions

Failing to affirm or deny coverage within a reasonable period.

Settlement

Failing to attempt prompt, fair and equitable settlement where liability has become reasonably clear.

Explanation

Failing to reasonably explain the policy, factual or legal basis for denial or compromise.

Critical statutory limitation: §20-461(D) expressly says the statute does not create a private right or cause of action. Its remedy is administrative enforcement by the insurance regulator.
Common-law bad faith remains separate. An insured alleging private bad faith must establish the Arizona tort recognized in cases such as Noble, Rawlings, Deese and Zilisch.

Arizona separately regulates timely payment of first-party claims

A.R.S. §20-462 provides a specific payment rule for qualifying first-party claims.

30-day rule: subject to the statute's exceptions, a first-party claim not paid within 30 days after receipt of an acceptable proof of loss containing the information necessary for adjudication accrues interest at the legal rate on the amount the insurer is legally obligated to pay.

The statute contains exceptions, including a claim denied in good faith within the thirty-day period.

Interest and bad faith are different remedies. A delayed payment can implicate §20-462 without necessarily proving the mental-state requirements of the common-law tort, and vice versa.

Third-party bad faith protects the insured from unreasonable excess exposure

When the insurer controls settlement of a liability claim, its insured can face financial risk far beyond the insurer's policy limit.

Insurer

Policy-limit exposure

The liability insurer ordinarily knows the maximum amount it promised to pay under the liability coverage.

Insured

Personal excess exposure

If the claim is not reasonably settled, the insured can face a judgment exceeding those liability limits.

Arizona's response is the equal-consideration rule. The insurer must give the insured's financial interests equal consideration with its own when evaluating settlement.

Clearwater provides the failure-to-settle framework

Clearwater v. State Farm involved repeated policy-limits settlement opportunities followed by an excess judgment.

Factors include

  • strength of the claimant's liability case
  • strength of the claimant's damages case
  • adequacy of the insurer's investigation
  • advice of defense counsel or insurer agents
  • whether settlement offers were communicated to the insured
  • relative financial risk to insurer and insured
  • attempts to make the insured contribute personally
  • insured conduct affecting settlement
  • other evidence bearing on good or bad faith
Fair debatability is not the governing third-party instruction. A liability insurer cannot focus only on whether liability or damages can be debated. It must consider the insured's comparative exposure.
Prudent-insurer test: ask whether a prudent insurer facing the entire potential judgment without a policy limit would have accepted the settlement.

The injured claimant ordinarily does not directly own the liability insurer's bad-faith duty

Arizona's implied covenant arises from the insurance relationship between insurer and insured.

Third-party claimant

A crash victim ordinarily cannot directly sue the tortfeasor's insurer for common-law bad faith merely because settlement handling was poor.

Insured

The insured owns the contractual relationship and the corresponding claim when the insurer's settlement conduct improperly exposes the insured to excess liability.

Leal v. Allstate: a third-party claimant who is a stranger to the insurance contract ordinarily does not possess a direct claim for breach of the insurer's implied covenant.

Arizona law permits the insured's rights to become relevant through assignments and other lawful settlement arrangements. Clearwater itself was litigated by injured claimants who had obtained an assignment of the insured's bad-faith rights.

Bad-faith deadlines require separate accrual analysis

Arizona treats the insurer bad-faith cause of action as a tort for limitations purposes.

Taylor: Arizona's two-year tort limitations period applies to the third-party bad-faith failure-to-settle claim addressed in that case.

For that type of third-party claim, the Arizona Supreme Court held that accrual occurs when the underlying excess judgment becomes final and nonappealable—not merely when the initial excess verdict is returned.

Do not transplant Taylor's accrual rule to every bad-faith claim. A first-party denial, delay claim or another form of insurer misconduct can present a different accrual analysis.

Bad-faith compensatory damages and punitive damages are different questions

Compensatory

Loss caused by the tort

Arizona bad-faith law can permit recovery for damages legally caused by the insurer's breach of the implied covenant, subject to ordinary proof and causation requirements.

Punitive

Something more is required

Proof of ordinary bad faith does not automatically justify punitive damages.

Arizona's punitive-damages threshold

Rawlings, Linthicum and Gurule require the heightened showing traditionally described in Arizona as an evil mind.

Clear and convincing evidence is required. The evidence must support the requisite heightened state of mind—such as intent to injure or conscious pursuit of wrongful conduct despite a substantial risk of significant harm.

Negligence, an incorrect coverage determination or even conduct sufficient for ordinary bad-faith liability does not automatically satisfy this additional punitive-damages standard.

Arizona bad-faith investigation workflow

Identify the insurance relationship. Determine whether the issue is first-party benefits or third-party protection from liability.
Build a complete claim chronology. Record notice, communications, evidence received, requests, evaluations, offers, denials, payments and delays.
Reconstruct the information available to the insurer. Reasonableness must be evaluated against the information available—or reasonably obtainable—when the decisions were made.
Identify missing investigation. Determine what material evidence could reasonably have been obtained but was ignored.
Separate coverage from handling. Decide whether the dispute concerns contract interpretation, claim processing or both.
For first-party claims, apply Noble and Zilisch. Test objective reasonableness and the insurer's knowledge or conscious disregard of unreasonable conduct.
For third-party claims, reconstruct excess exposure. Identify policy limits, liability risk, damages, settlement opportunities and defense recommendations.
Determine whether the insured was informed. Settlement offers and material excess-exposure information can be critical to the insured's protection.
Compare conduct with statutory and regulatory standards. Use §20-461 and R20-6-801 accurately without converting them into an independent private cause of action.
Separate compensatory from punitive proof. Punitive damages require a materially higher showing.

Claims-handling evidence checklist

  • complete insurance policy
  • declarations page
  • all endorsements
  • claim acknowledgment
  • claim correspondence
  • emails
  • text communications where applicable
  • coverage letters
  • reservation-of-rights letters
  • coverage denial
  • requests for information
  • claimant responses
  • medical records submitted
  • medical bills submitted
  • expert reports
  • independent medical examinations
  • claim evaluations
  • settlement offers
  • settlement demands
  • counteroffers
  • policy-limit demands
  • internal authority where discoverable
  • claims manuals where discoverable and relevant
  • adjuster notes
  • claim activity logs
  • defense-counsel evaluations
  • communications with insured
  • excess-exposure notices
  • payment history
  • arbitration records
  • litigation chronology

Common Arizona bad-faith mistakes

“The insurer was wrong, so it acted in bad faith.”

An incorrect decision is not automatically tortious. Arizona also requires the bad-faith mental-state component.

“The claim was fairly debatable, so the handling cannot matter.”

Zilisch squarely rejects that absolute-defense formulation.

“The claim was eventually paid, so bad faith is impossible.”

Rawlings and Deese show why unreasonable handling can present a separate implied-covenant issue.

“A §20-461 violation gives me a statutory damages action.”

No. Subsection (D) expressly provides only an administrative remedy under that statute.

“A third-party claimant can directly sue the tortfeasor's insurer for bad faith.”

Ordinarily no. Arizona places the good-faith duty in the insurer-insured contractual relationship.

“Bad faith automatically supports punitive damages.”

No. Arizona requires clear and convincing evidence of the heightened punitive-damages state of mind.

Arizona authority map

Arizona Supreme Court · 1981 Noble v. National American Life Insurance Co., 128 Ariz. 188

Recognizes Arizona's first-party insurance bad-faith tort and establishes the lack-of-reasonable-basis plus knowledge/reckless- disregard framework.

Arizona Supreme Court · 1986 Rawlings v. Apodaca, 151 Ariz. 149

Explains the special insurer-insured relationship, the protection and security purchased through insurance, and that the implied covenant can be breached even where express contractual promises were performed.

Arizona Supreme Court · 1992 Deese v. State Farm Mutual Automobile Insurance Co., 172 Ariz. 504

Holds that breach of an express policy covenant is not universally a prerequisite to a bad-faith tort claim and distinguishes the manner of claim handling from the ultimate contract determination.

Arizona Supreme Court · 2000 Zilisch v. State Farm Mutual Automobile Insurance Co., 196 Ariz. 234

Rejects the proposition that fair debatability automatically defeats bad faith regardless of how the insurer investigates, evaluates, processes and pays the claim.

Arizona Supreme Court · 1990 Clearwater v. State Farm Mutual Automobile Insurance Co., 164 Ariz. 256

Establishes the equal-consideration analysis for third-party failure-to-settle claims and identifies factors relevant to the insurer's handling of excess exposure.

Arizona Court of Appeals · 2000 Leal v. Allstate Insurance Co., 199 Ariz. 250

Confirms that a third-party claimant who is a stranger to the insurance contract ordinarily cannot directly sue the tortfeasor's insurer for breach of the implied covenant of good faith.

Arizona Supreme Court · 1996 Taylor v. State Farm Mutual Automobile Insurance Co., 185 Ariz. 174

Applies Arizona's two-year tort limitations period to the third-party bad-faith failure-to-settle claim before it and holds that such a claim accrues when the underlying excess judgment becomes final and nonappealable.

Arizona Supreme Court · 1986 Linthicum v. Nationwide Life Insurance Co., 150 Ariz. 326

Requires clear and convincing proof of the heightened “evil mind” necessary for punitive damages and explains that bad faith alone is insufficient.

Arizona Supreme Court · 1987 Gurule v. Illinois Mutual Life & Casualty Co., 152 Ariz. 600

Further defines the heightened punitive-damages state of mind, focusing on intent to injure or conscious disregard of a substantial risk of significant harm.

Primary Law · A.R.S. §20-461 Unfair claim settlement practices

Establishes administrative claims-practice standards but expressly states that it creates no private right or cause of action.

Primary Law · A.R.S. §20-462 Timely payment of first-party claims

Provides the statutory interest consequence for qualifying first- party claims unpaid more than 30 days after receipt of an acceptable proof of loss, subject to statutory exceptions.

Administrative Law · A.A.C. R20-6-801 Arizona claims-handling standards

Addresses claim documentation, communications, investigation, first-party coverage disclosures, coverage decisions and other insurer claim-settlement practices.

Source-control rule: use §20-461 and R20-6-801 to understand Arizona's regulatory claims- handling standards, but use Arizona's common-law cases to determine the elements of a private bad-faith tort claim.

Frequently asked questions

Does Arizona recognize insurance bad faith?

Yes. Noble recognizes a tort claim for breach of an insurer's implied duty of good faith and fair dealing toward its insured.

What generally must be proved in a first-party bad-faith claim?

Arizona generally requires absence of a reasonable basis for the insurer's challenged conduct plus knowledge or reckless disregard of that lack of a reasonable basis.

What does “fairly debatable” mean?

An insurer may challenge a claim that presents a legitimate dispute over coverage or value. But under Zilisch, fair debatability does not excuse unreasonable investigation, processing or delay.

Can the insurer act in bad faith even if it eventually pays?

Potentially. Rawlings and Deese establish that the implied covenant protects fair treatment and the security arising from the insurance relationship, not merely ultimate payment.

Does every violation of A.R.S. §20-461 create a lawsuit for damages?

No. Section 20-461(D) expressly states that the statute creates no private right or cause of action and provides an administrative remedy to the insurance regulator.

Does Arizona require payment of a first-party claim within 30 days?

Section 20-462 generally imposes interest on a qualifying first-party claim unpaid more than 30 days after receipt of an acceptable proof of loss containing the information necessary for adjudication, subject to the statute's exceptions.

What is third-party insurance bad faith?

It generally concerns the insurer's failure to properly protect its insured when handling a liability claim, particularly where an unreasonable failure to settle exposes the insured to liability beyond policy limits.

What does equal consideration mean?

The liability insurer must give the insured's financial interests equal consideration with its own interests when evaluating settlement and excess exposure.

Can an injured crash victim directly sue the other driver's insurer for bad faith?

Ordinarily not merely as a third-party claimant. Under Leal, the implied good-faith duty generally arises from the insurer-insured contractual relationship. Assignment and other lawful mechanisms can produce a different procedural posture.

Is a policy-limits demand automatically evidence of bad faith if rejected?

No. The complete circumstances matter, including liability, damages, investigation, terms and timing of the settlement opportunity, communications with the insured and comparative financial risk.

Does bad faith automatically support punitive damages?

No. Arizona requires clear and convincing evidence of the heightened state of mind described in Rawlings, Linthicum and Gurule.

How long is the limitations period for a third-party bad-faith failure-to-settle claim?

Taylor applies Arizona's two-year tort limitations period to that claim and holds that the particular claim accrues when the underlying excess judgment becomes final and nonappealable.

The question is not simply whether the insurer ultimately paid.

Reconstruct what the insurer knew, what it investigated, what it failed to investigate, how it evaluated the evidence, how quickly it acted and whose interests it protected. Then apply the correct Arizona standard: Noble and Zilisch for first-party handling, or Clearwater's equal-consideration framework for third-party settlement exposure.

Public legal education only. VictimsGuide.com provides public-interest legal education. It does not provide individualized legal advice, does not offer or accept legal representation, and does not create an attorney-client relationship. Arizona insurance bad-faith claims depend on the insurance relationship, policy, claim history, investigation, communications, settlement opportunities, damages and current Arizona law. Verify controlling primary authority before legal reliance.